PowerSpike Releases Programmatic Influencer Marketing Tools for Twitch

PowerSpike, the leading influencer marketing and analytics platform for live streaming, announced today a new product, Match, that enables brands to launch a Twitch influencer marketing campaign in 4 minutes or less by automating traditional talent discovery, hiring, communication, and resource delivery processes. The product aims to transform influencer marketing […]

Pandora looks to partnerships and programmatic ads

Pandora looks to partnerships and programmatic ads Pandora Media is looking to partnerships and programmatic ads as new routes to long-term growth, its chief financial officer says. “We see meaningful opportunity to fuel growth of both our subscription and ad-supported business through a variety of partnerships,” Naveen Chopra tells¬†MarketWatch. The […]