Etermax's Brand Gamification division navigates through the reality of video games as a medium, in a new free white paper for brands and agencies. How to plan effective strategies in this world that is so popular, but yet so full of prejudice?

Buenos Aires, September 23rd 2021.- Are all gamers kids? Is playing video games a waste of time? Are video games ads a pain in one's neck?

etermax Brand Gamification presents Myths of In-game Advertising in Latam, a free material that can be downloaded here that analyzes some of the misconceptions about the world of video games that the advertising market drags along.

Guido Farji, General Manager of etermax Brand Gamification, explains how this content came about: “Talking with advertisers and media agencies across the region, we still find several myths and misunderstandings regarding the world of video games. Even after a pandemic that brought new users to that universe and that revolutionized our vision of digital spaces, we noticed that these prejudices can prevent us from taking full advantage of the enormous potential of Gaming as a communication platform”.

Apart from busting these myths with data, the report includes key metrics of Gaming in LatAm and the world, KPIs of in-game advertising formats and etermax Brand Gamification’s tips to plan a successful campaign.

Farji adds: “With all the advantages that in-game advertising has and all the innovative formats it offers, it is important to remember that it is just one of the possibilities that brands have in gaming”. This is why etermax Brand Gamification offers a wide range of services, with a 360° approach to the Gaming universe: apart from designing, executing and analyzing In-Game Advertising campaigns through a network of over 2,200 mobile titles, it provides Consulting services to brands that want to take firm steps in the universe of video games, it develops tailor-made Gaming Experiences, and it carries out actions in the Esports phenomenon.

“With over a decade of experience in the industry, and enduring global hits like Trivia Crack and Word Crack, we have the knowledge and the end-to-end development ability that are needed to create memorable actions for any brand”.

Myths of In-Game Advertising in LatAm can be downloaded for free here.  

About etermax

Founded in 2009 in Argentina, etermax is an international technology company, creator of global brands that connect, entertain and provide business value. Its Gaming division has exceeded 800 million downloads which highlights it as a leader in Latin America in the development of social games with successful IPs such as Trivia Crack and Word Crack, among others. The company also integrates a Brand Gamification division, a pioneer in the region in offering marketing and advertising solutions in the video game universe, with recreational experiences and special advertising formats in a network of thousands of titles, owned and represented. Furthermore, it has incorporated a division of Artificial Intelligence (“A.I”) focused on applying AI in the organization's digital transformation. Constantly growing, etermax has teams in Argentina, Uruguay, Germany, Brazil and Mexico. To learn more, visit, access its Media Library to download company assets and take a 360° Tour to discover its offices.

About etermax Brand Gamification

Etermax Brand Gamification division helps brands make powerful connections with consumers through 360° Gaming solutions, entertainment experiences and special advertising formats across its network of more than 2,200 leading mobile titles. To learn more, visit  


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