OverActive Media (OverActive) and EPOS have teamed up to announce a new exclusive multi-year partnership. EPOS, which delivers high-end audio for enterprise and gaming will become the Official Audio Partner of OverActive. The global deal marks a first for OverActive which will see commercial sponsorship of all its teams, including all MAD Lions teams (League of Legends European Championship, League of Legends SLO, CS:GO) in Europe and both Toronto-based franchises (Overwatch League and Call of Duty League).
The broad-range partnership also includes product integration at the Berlin and Madrid team facilities and inside OverActive's 15,000 square foot global headquarters in Toronto; jersey patch placement on all team kits; social and digital content; player and influencer stream integration; strategic retail opportunities in market; and integration into live event weekends and activations.
"Landing our first worldwide partnership with a global brand is yet another milestone for our organization as we continue to grow our international influence in the esports industry," said Chris Overholt, President and CEO at OverActive. "We know that an excellent and dynamic audio experience makes all the difference in gaming and in competition, and we are thrilled to be teaming up with a premium partner like EPOS."
Maja Frølunde Sand-Grimnitz, Head of Global Marketing, Gaming for EPOS commented, “EPOS strive to unleash human potential and give gaming another dimension through powerful audio solutions and we are very excited to be working with OverActive. As a business, we bring 115 years of audio expertise to the partnership and we want to enhance their gameplay by delivering our state-of-the-art audio equipment to ensure a high-end audio experience for all involved.”