With the new Incubator “Games Lift”, Gamecity Hamburg will support young talent, founders, and start-ups in creating concepts and demos for digital games as well as other games related projects with high market potential. The City of Hamburg initially provides 120,000 euros per year for the incubator until 2023. The submission of applications is possible as of now at www.gamecity-hamburg.de/funding/.Up to five teams that will profit from workshops held by industry professionals, mentoring, access to a co-working space and funding of up to 15,000 euros each during the three months duration of the Incubator will be chosen for the first batch.

„With our new Games Lift Incubator, we bring together what makes Hamburg as Gamecity so special: the big network of game companies with experts who actively share their knowledge with young talent, the proximity to media, digital and tech companies who actively seek the exchange with the games industry and the business founders of tomorrow who can achieve great things with some support. We are ready to launch Games Lift and want to let applicants know: use this chance to learn from some of the best this industry has to offer!”, Dennis Schoubye, Project Lead of Gamecity Hamburg comments the start of the application phase of Games Lift.

The selection of the teams will be made after the end of the application phase on July 27 (11:59 pm) by an awarding committee of three industry professionals as well as a representative of the Free and Hanseatic City of Hamburg and Gamecity Hamburg:

Clockwise: Anne Beuttenmüller, Tobias Kringe, Wolf Lang, Jens Unrau, Margarete Schneider

Anne Beuttenmüller, Director Marketing EMEA Niantic, Inc.

It usually takes a

Anne Beuttenmüller started working at Google immediately after her Media Management studies in 2007. There, she contributed for six years in the fields of Ad Sales and in consulting media- creative and performance agencies. Subsequently, she transferred to the internal Google start-up Niantic Labs which became an independent company in 2015. At this point, Anne was the Augmented Reality pioneer’s first employee in Europe and has since been a driving force for the success of Ingress prime, Pokémon GO, and Harry Potter: Wizards Unite.

Tobias Kringe, Founder Bytro Labs

After finishing his Master in Cognitive Science, Tobias created an online strategy game together with friends from university which later became the basis for the foundation of Bytro Labs in 2009. Since then, Bytro Labs develops unique HTML5 based free-to-play games which can be played on multiple platforms. Tobias brings a broad background in the fields of software development, game design, psychology, and statistics to the table – and is a co-founder and leader of a company that as a part of the Stillfront Group today has millions of loyal fans as well as a staff of 40 people.

Wolf Lang, CEO Super Crowd

As co-founder of the Hamburg based indie studio THREAKS in 2011, Wolf Lang can draw on many years of experience in the games industry. With THREAKS and their game Beatbuddy, Wolf was awarded the German Computer Games Award for the Best Youth Game in 2014. As CEO of the prize-winning event company Super Crowd he manages the Indie Arena Booth, the community convention MAG, and Hamburg Games Conference as a B2B event with great success. Supporting upcoming indie game developers is a matter of the heart for THREAKS as well as the Indie Booth Arena team.

Margarete Schneider, Project Manager Gamecity Hamburg

As Senior Product Manager for the Hamburg-based game developer and publisher Daedalic Entertainment GmbH, Margarete Schneider has built up an international network in the games industry until 2018, managing both rising indie developer teams and well-known IP-holders. As a former head of the sales department, she also has deep insights into the marketing and distribution channels of computer and video games. At Gamecity Hamburg, she is the main contact for Games Lift and looks after several projects focused on young talent and start-ups.

Jens Unrau, Head of the Media and Digital Industry Department at the Ministry of Culture and Media in Hamburg

Jens Unrau has been accompanying and supporting the development of the media and digital industry in Hamburg for over 20 years. Since 2003, he has also been the contact person for the Hamburg games industry and, as an initiator of the first Hamburg prototype funding scheme and also part of the awarding committee of the new Gamecity prototype funding, he can contribute his accumulated experience to the committee.

Besides Anne Beuttenmüller, Tobias Kringe, Wolf Lang, and others, the following industry professionals will provide workshops, consulting, and mentoring as part of the Games Lift program: Michael Schade (Co-Founder and CEO Rockfish Games), Dr. Christian Rauda (Specialized Lawyer for IT law as well as copyright, media and entertainment law and partner at GRAEF Rechtsanwälte) and Michael Schieben (Facilitator and Co-Author Product Field).

Application requirements and process:
Eligible to apply are developers, developer teams, students, start-ups and small and medium-sized companies (SME). The size of a team should not exceed five members. The precondition is always that the team is already based in Hamburg or can prove that they will relocate their residence to Hamburg or open a subsidiary or branch establishment in Hamburg upon entering the Games Lift Incubator program.

A consultation appointment is recommended before the application. It can be scheduled via email to [email protected].

Timeline for the program
After the end of the application phase on July 27, the best applicants will be invited to an online pitch. The five chosen teams will enter the Games Lift program which starts in September and runs until early December 2020. Taking part in Games Lift is also possible simultaneously to another employment. During the program, applicants should be available for workshops and coaching events on up to two days per week.
Gamecity Hamburg will inform teams about any possible restrictions on the use of the co-working space due to Covid-19 ahead of time.

All information regarding the Games Lift Incubator, a “How to apply” guide, FAQ, and a link to the online application form are available at https://www.gamecity-hamburg.de/funding.

For a direct exchange regarding Games Lift and other games-related programs and topics, we recommend joining the Gamecity Hamburg Discord server:  https://discord.gg/GxbtfPQ

Updates concerning the Incubator and Information about other programs will be shared on the website and the Gamecity Hamburg newsletter: https://anmeldung.gamecity-hamburg.de/


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