Daniel Arsham × Pokémon Project To Feature Sculptures of Iconic Pokemon

The Pokémon Company has unveiled the Daniel Arsham × Pokémon project with American artist, Daniel Arsham, featuring icons of the Pokemon franchise presented within the artist’s creative concept of “fictional archeology.” Through his work, people are invited to imagine the unearthing of Pokémon a thousand years from now and experience the passage of time. On the surface, Daniel Arsham’s Pokémon sculptures may look weathered, but closer examination of the excavated future of Pokémon exposes a crystallized brilliance.
“The fictional archaeology is really an idea of taking all of the objects from our present day and imagining as if we were an archeologist in the future and looking at these objects from our everyday life or our everyday experience,” said Daniel Arsham. “I think there’s something kind of prolific and impactful about trying to step outside of our own time frame. It gives us a perspective of our own experiences and lives. Through these works, I hope to be able to shift people’s understanding about time in general. “
“Pokémon evolved as a brand by embracing new technologies and collaborating with partners from new fields ranging from data communication systems and geolocation-related technologies to partners in fashion and art,” said Tsunekazu Ishihara, CEO of The Pokémon Company. “I’m delighted to welcome Daniel Arsham as our collaboration partner. Through his work, my wish is for people around the world to ‘dig deep’ into their imaginations and think about what Pokémon would look like in a thousand years.”
Additional details about the collaboration will be announced later this spring. To view a video about the Daniel Arsham × Pokémon project, click here.

About Pokémon
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world. For more information, please visit www.pokemon.co.uk.

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