PAX East 2020 Badges on Sale Today, Rod Fergusson Headlines PAX South as Keynote Speaker

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Badges go on-sale today for PAX East 2020, the east coast’s premier annual celebration of games. Sales will open via the official website at Noon PT / 3 p.m. ET.



From Thursday, Feb. 27 – Sunday, Mar. 1, PAX East will welcome attendees to the Boston Convention and Exhibition Center for a four-day celebration of all things gaming.

Attendees will enjoy game reveals, hands-on demos with the most anticipated upcoming titles, and panels with the industry’s most popular developers, journalists, and content creators. Single-day badges will sell for $60, with four-day badges available for $225.

One month prior, from Jan. 17 – 19, PAX South 2020 will ring in the new year with the first PAX of the ‘20s. Rod Fergusson, Studio Head of The Coalition (Gears 5Gears of War 4), will give the keynote speech as he kicks off the show with the Storytime ceremony, welcoming gamers of every discipline to the Henry B. Gonzalez Convention Center in San Antonio, TX and ushering in a new decade of PAX and gaming.

A veteran of the industry, Fergusson has helped create some of the most influential games in history. At Microsoft, he oversaw the Xbox release of Counter-Strike (2003) before joining Epic Games as producer of the landmark Gears of War. Following the completion of the Gears trilogy, Fergusson joined Irrational Games as executive vice president of development, delivering Bioshock Infinite which was named “Game of the Year” by over 40 publications. In 2014, Microsoft struck a deal to acquire Gears and reunite Fergusson with the franchise he helped create. Today, he’s the studio head at The Coalition, the current stewards of the Gears franchise. The latest entry, Gears 5, released in September 2019 to critical acclaim and record-setting player counts.

Badges are available now for PAX South 2020. Three-day badges sell for $95, with single-day badges available for $45.

PAX South panel submissions are open through November 1. Media registration is open until December 13, with free media or content creator badges available for qualified individuals.

PAX East media and content creator registration will open in late November. More information will be available on the registration hub as submissions open.

For badge purchasing, travel info, event schedules, FAQs, and more, check out the official websites of PAX South and PAX East, and follow PAX on TwitterFacebook and Instagram.

About PAX

PAX, or Penny Arcade Expo, is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010, and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop focused show, held in Philadelphia.

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