Instagram has announced a new standalone app called "Threads" which is meant to be a "Camera-First" Direct Messaging App for your close friends. Do you think they'll be able to replicate the same success they had with Facebook Messenger but for Instagram
Threads is a standalone app designed with privacy, speed, and your close connections in mind. You can share photos, videos, messages, Stories, and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.
Message Exclusively for Close Friends
Last year, we introduced Close Friends, for sharing more personal moments with a select group of people you choose. Now, you can use Threads to message those people on your Instagram close friends list and you’ll have a dedicated inbox and notifications just for them. If you don’t have a list set up yet, you can make one directly from Threads when you download the app.