Gameloft, leader in the development and publishing of games, announces that its special charity event “Stronger Together” collected over 186,000 Euros, more than three times the initial pledge. In only 10 days, over 1.3 million players joined forces in Dragon Mania Legends to support CARE in its fight against poverty.
Gameloft, charity event “Stronger Together” ,CARE in its fight against poverty.
From April 8th to April 18th, Gameloft offered players an opportunity to foster a better world through their gaming experience with a special charity event in Dragon Mania Legends. “Stronger Together” invited players to unlock unique dragons specifically crafted for this event by voting for their favorite influencers or climbing the leaderboards.
“It’s great to see the strong engagement we received from our community in their support for CARE in the fight against poverty. We are glad to allow our players to do such extraordinary things and thank them in helping to make a difference and foster a better world.” Stated Damien Marchi, VP Marketing & Communications at Gameloft.
“We are delighted by the results of the “Stronger Together” event, especially by the massive mobilization of players around the world;
none of this would have been possible without them! Many thanks to Gameloft and the Dragon Mania Legends game team as well for this amazing operation.” Philippe Leveque, Director General of CARE France.
Dragon Mania Legends is downloadable here.
Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 98 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
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Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls because, equipped with the proper resources, they have the power to lift whole families and entire communities out of poverty. That’s why women and girls are at the heart of CARE’s community-based efforts to improve education and health, create economic opportunity, respond to emergencies and confront hunger. Last year CARE worked in 95 countries and reached more than 56 million people around the world
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