In a first-of-its-kind headphone collaboration, Nissin Cup Noodles and the high-performance product manufacturer, HyperX,

Nissin Cup Noodles® and HyperX® Introduce HyperX Cup MIX-IN: First Headphone Specially Designed to Create the Ultimate Sensorial Experience for Cup Noodles Fans

ESports

Premium
Dual-Chamber Drivers, Noodlette™ and Microphork™ Remove Slurping-Based
Reverberations, while Delivering Crystal-Clear Communication

GARDENA,
Calif. (April 1, 2019) — In a first-of-its-kind headphone
collaboration, Nissin Cup Noodles and the high-performance product
manufacturer, HyperX, are proud to introduce the HyperX Cup MIX-IN, a
groundbreaking headphone specially designed to create the ultimate
sensorial experience while eating Cup Noodles.

With
the introduction of HyperX Cup MIX-IN, fans now have access to premium
quality headphones that offer state-of-the-art features
to take their music-listening and gaming experiences to the next level.
To ensure maximum comfort, the headphones offer first-class white
memory foam ear pads, coupled with an expanded headband and the
patent-pending Noodlette™. As an extension of HyperX’s
Leatherette ear pad, the Noodlette™ ear pad is woven together with
noodle fibers, delivering the silky soft caress of ramen noodles.
HyperX’s groundbreaking technology is taken to even greater depths with
the Dual-Chamber Drivers, offering the largest noodle
chambers on the market. With one chamber for bass and a separate one
for mid and high volumes, listeners can experience even more
distinction, less distortion, and #slurpface satisfaction.

To
create a seamless experience for gaming fans, Nissin and HyperX sought
to eliminate the slurping-based reverberations of eating
Cup Noodles that often interrupt crucial video game streams. Now, the
detachable noise-cancelling Microphork
allows gamers to enjoy their Cup Noodles, while still providing a
clear, high quality
line of communication to their teammates. Gamers can easily detach the
fork to slurp on Cup Noodles while simultaneously playing the video game
– all without missing a beat.

“Staying
ahead of trends and infusing innovation into what we offer from Cup
Noodles are at the core of what our company was founded
on,” said Jaclyn Park, Vice President of Marketing, Nissin Foods USA.
“We are always looking for ways to elevate our fans’ experience with Cup
Noodles through unexpected and fun ideas, so when HyperX wanted to
collaborate, we knew this was an opportunity to
give everyone from music lovers to gamers a unique Cup Noodles
experience they never imagined.” 

"This
collaboration challenged our engineers to push the limits on both
performance and creativity," added Wendy Lecot, Head of Strategic
Alliances, HyperX. "After many hours on the drawing board, we’re most
excited to bring to market the Premium Dual-Chamber Drivers, Noodlette™
and Microphork™ through this premium headphone. Now, Cup Noodles fans
can curb their hunger without compromising the
quality of their down time, including gameplay.”  

Starting today, Nissin is selling limited quantities of the limited-edition headphones on
NissinFanStore.com
on a first-come, first-served basis. However, this will not be the end
of the collaboration
between Nissin and HyperX, as the two companies are in talks to develop
a full gamer set, including a heated mousepad to keep players’ Cup
Noodles warm during marathon gaming sessions. 

For more information on the HyperX Cup MIX IN’s rollout, please visit
NissinFanStore.com.

About Nissin Foods

Nissin Food
Products Co. Ltd. was established in 1958 by Momofuku Ando, who invented
the first instant ramen noodle in Japan. In 1970, they established
Nissin Foods (USA) Co., Inc. in Gardena, California introducing
ramen noodles to U.S. consumers. In 1971, the company invented Cup
Noodles, and revolutionized the industry by making it possible to
package, prepare and serve noodles all in the same container. For 60
over years, Nissin Foods has been providing consumers
with quick and delicious meal solutions.

In the U.S., Nissin Foods USA develops and markets a variety of products including Top Ramen®, Cup Noodles®, Cup Noodles Very Veggie™, Hot & Spicy, Chow Mein, Ramen Bowl, RAOH®,
and Souper Meal®
uniquely positioning them to meet the
needs of today's busy lifestyles. The company's corporate philosophy
inspires commitment to taste, convenience and quality.

About HyperX 

HyperX is
the gaming division of Kingston Technology Company, Inc.,
the world's largest independent
memory manufacturer, with the goal of providing gamers, PC builders,
and power users with high-performance components. For 15 years, the
HyperX mission has been to develop gaming products for gamers -
high-speed memory, solid state drives, headsets, keyboards,
mice, USB flash drives, and mouse pads - to the gaming community and
beyond. The award-winning HyperX brand has carved its name atop the
leaderboard by consistently delivering products that deliver superior
comfort, aesthetics, performance, and reliability.
HyperX gear is the choice of pro gamers, tech enthusiasts, and
overclockers worldwide because it meets the most stringent product
specifications and is built with best-in-class components. HyperX has
shipped over seven million headsets worldwide.

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