HyperX, the gaming division of Kingston Technology Company Inc., today announced the signing of Rapahël Varane, the French professional footballer

Raphaël Varane Joins HyperX Family as brand ambassador


The football player has signed a contract for two years with the brand

London, United Kingdom, 28th March, 2019 - HyperX, the gaming division of Kingston Technology Company Inc., today announced the signing of Rapahël Varane, the French professional footballer, as a HyperX Gaming Brand Ambassador.
Varane is currently playing as a centre-back for Spanish football club Real Madrid, as well as for the French national team. Despite being only 25 years old, he won his fourth UEFA Champions League trophy in 2018, making him the youngest player in history to win the competition four times.
When not on the pitch, Varane is an eager gamer, playing games such as FIFA, Call of Duty and Fortnite. With his signing, he joins HyperX’s growing family of international ambassadors and devoted gamers such as German footballer, Marco Reus, Tottenham and England footballer, Dele Alli, award-winning rapper, Post Malone and legendary Twitch Streamer, Shroud.
“I am thrilled to become part of the HyperX family and to join this amazing group of talented ambassadors. HyperX has some exciting projects planned for 2019 and it is great to be part of this brand and community”, said Varane. “Gaming is a part of my everyday life; it helps me disconnect when I’m not training or playing, I’m therefore thrilled to be representing a brand in this space with such quality products”.

As part of the deal signed with HyperX, Varane will feature in the different marketing and branding campaigns planned by the company for 2019.
“With the recent announcement of Marco Reus as brand ambassador and now Raphaël Varane, the HyperX family is expanding. We want to show that no matter which platform you use to game; mobile, PC or console, we are all gamers”, said Paul Leaman, Vice-President HyperX EMEA. “This is just the beginning of 2019, with lots of announcements to come during this year, to help develop the HyperX brand and grow our business”.
HyperX is an avid supporter of esports and the wider gaming community, having developed high-performance PC and gaming products for over 16 years. HyperX recently expanded its award-winning line-up of PC accessories to focus on the console gamers with the launch of their first Cloud for PS4, a Sony licensed gaming headset. The brand also has an Xbox licensed headset the CloudX and most recently launched their first in-ear headset, Cloud Earbuds aimed at Nintendo Switch and mobile gamers.

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