"For any company trying to reach the Gen Z and millennial-minded audience, streaming and esports is an enormous opportunity," said Robert Cross, director, media and activation, Nissan North America, Inc. "We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favorite gamers."
According to Newzoo’s 2019 Global esports Market Report, the global esports audience will grow to 453.8 million worldwide in 2019. Additionally, in 2018, the YouTube and Twitch audience for esports was larger than the viewership of HBO, Netflix and ESPN combined.
Based in the Hollywood Hills in the U.S., FaZe Clan is the most subscribed esports team in the world. The team competes in competitive titles such as Call of Duty, Counter-Strike: Global Offensive, FIFA, Fortnite Battle Royale, PlayerUnknown's Battlegrounds and Tom Clancy's Rainbow Six Siege. Additionally, FaZe Clan is known for the lifestyle brand it has built through merchandise and celebrity players streaming on Twitch and YouTube.
"We are thrilled to have an innovative automotive company like Nissan as a sponsor and brand partner," said Lee Trink, CEO, FaZe Clan. "We look forward to creating compelling content together for this exciting relationship."
As part of the agreement, the Nissan logo will proudly appear on the FaZe Clan and OpTic Gaming competition jerseys. Additionally, team members will have access to Nissan vehicles to integrate into social and digital content. Vehicles involved will include the Nissan Armada, Altima, Kicks and the all-electric Nissan LEAF.
"Both FaZe Clan and OpTic Gaming bring a unique audience to the Nissan family," said Cross. "We could not have chosen better partners to help Nissan authentically connect with the cultural phenomenon that is esports worldwide."
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