DreamHack and 7Sports, ProSiebenSat.1 Group’s sports business unit, has concluded a licensing agreement that allows it to report exclusively

DreamHack and 7Sports Sign Licensing Agreement


DreamHack and 7Sports, ProSiebenSat.1 Group’s sports business unit, has concluded a licensing agreement that allows it to report exclusively on TV in Germany and extensively online about all the festivals.

For 2019, the DreamHack has announced 13 events in eight countries and will produce over 900 hours of video material. This will give ran eSports: Professional. Gaming. Magazine, the weekly esports magazine show on ProSieben MAXX, and the digital news portal eSports.com further access to high-quality esports content. The first DreamHack festival of 2019 will be held in Leipzig from February 15 to 17.

Stefan Zant, Managing Director and COO of 7Sports: “We are cooperating with the largest and best-known esports events promoters and leagues in order to raise awareness of esports among a mass audience. For example, we can report on the most relevant events and tournaments all over the world on all platforms. DreamHack Festival is an absolute pioneer and is now considered one of the biggest players in esports.”

“DreamHack produces hundreds of hours of high-quality esports content every year, and this partnership with 7Sports further shows the value of that content. We look forward to seeing this content being used by the creative and talented teams of ran eSports and eSports.com,” said DreamHack CEO Marcus Lindmark.


7Sports has been active in the area of esports since 2016, including live broadcasts of international tournaments and a weekly highlights magazine on ProSieben MAXX. This includes broadcasting esports topics and events on TV as well as digital offers. Plans also include the organization of its own eSports tournaments, the establishment of esports leagues and the management of professional sportspeople and teams.


Esports is the fastest-growing segment of the sports and entertainment industry. Revenues in Germany alone are expected to amount to EUR 130 million* by 2020 (2017: EUR 50 million). The trendy sport is one of the most popular sports in Germany.**

*Source: Deloitte, Continue to play – Der deutsche eSports-Markt in der Analyse, August 2018
**Source: IfD Allensbach, Beliebteste Sportarten nach Interesse der Bevölkerung in Deutschland, 2018

DreamHack is all about entertainment for the digital generation. Founded in 1994 as a BYOC LAN party, DreamHack grew over 20 years to a global phenomenon as the digital festival for today’s youth, hosted throughout Europe and North America. DreamHack festivals feature multiple esports competitions, live music, exhibitions, creative competitions, LAN party, cosplay and much more. DreamHack helped pioneer esports and continues to be one of the largest global producers of esports content. Millions of viewers tune in from all over the world to watch DreamHack broadcasts every year. DreamHack events welcomed over 310,000 visitors in 2018. More information is available at dreamhack.com. DreamHack is part of leading international digital entertainment group MTG. More information at mtg.com.

ProSiebenSat.1 Group’s entire innovative and digital sports portfolio is bundled under 7Sports. The umbrella brand for the media group’s sports business focuses on the establishment of digital sports platforms, the expansion and 360° marketing strength of exclusive sports productions, the management of young and professional athletes and premium sport events. 7Sports benefits from ProSiebenSat.1 Group’s many years of experience with popular sports brands and the successful acquisition of new platforms such as Sportdeutschland.TV and 90min. This enables ideal synergies between the individual sports segments. With ProSiebenSat.1’s marketing power in the sports sector, 7Sports is one of the most profitable platforms for sports-oriented advertisers, cooperation partners, co-investors and professional athletes in the German-speaking region. 7Sports is a ProSiebenSat.1 Sports GmbH brand.

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