Counter Logic Gaming (CLG), a leading North American esports organization, and Newegg, the leading tech-focused e-retailer in North America, have

CLG and Newegg Announce Marketing Partnership

ESports

Counter Logic Gaming (CLG), a leading North American esports organization, and Newegg, the leading tech-focused e-retailer in North America, have announced that Newegg is now the Presenting Partner and Official Online Technology Retail Partner for CLG’s Fortnite team. The partnership includes premier brand integration for Newegg across CLG’s digital platforms, CLG’s Fortnite team jerseys and team community events, as well as an original content series featuring CLG’s Fortnite team members that will run on the CLG website and digital channels.

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This Spring, CLG will host the first annual Newegg X CLG Fortnite Event at the Hulu Theater at Madison Square Garden. At this one-of-a-kind esports event, fans will have the opportunity to watch competition unfold live with CLG’s Fortnite team and other special guests.

“Fortnite is a pop culture phenomenon, beloved not only by millions of gamers, but also celebrities and professional athletes,” said Nick Allen, COO, Counter Logic Gaming. “We couldn’t be more excited to connect our Fortnite team with a leading e-retailer such as Newegg. Together, we look forward to creating several new initiatives around the team – we are particularly excited about the Newegg X CLG Fortnite Event, which will provide our fans with an exciting opportunity to experience competition between our professional team and other Fortnite fans.”

“Esports enthusiasts have always been able to rely on Newegg for the latest gaming gear, but this new collaboration with CLG will bring our customers even closer to the epicenter of the esports movement,” said Mitesh Patel, VP Marketing at Newegg. “Through a slate of CLG Fortnite team and community events in New York and Los Angeles, the Newegg/CLG collaboration will give our customers a front-row seat to cheer on one of the world’s premier esports teams, and provide insights behind the professional players’ gaming rigs.”

Also, as part of the partnership, CLG Fortnite players will make appearances at Newegg events throughout the year and Newegg will receive entitlement to one of the Training Rooms at the brand-new CLG Performance Center in Los Angeles.

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