Media Alliance, one of the leading media company on Russian Pay TV market, and GINX Esports TV, the world’s largest esports TV network, came to an agreement about partnership. Media Alliance will be responsible for GINX channel local feed production, marketing and distribution. GINX will provide round-the-clock HD coverage of major events from the world of esports.
2018 saw the global esports economy grow to an impressive $905.6 million figure, with the global esports audience reaching 380 million, and this number is expected to grow to over 550 million by 2021. Major esports events have record-breaking viewing figures – such as The International, with over 15 million viewers in 2018.
Russia ranks number one in Europe and number 3 worldwide, in terms of esports viewership . Its gamer audience is estimated at 10.2 million, and cumulative viewing time of the most popular game – Dota 2 – exceeded 220 million hours a year. The vast majority of esports fans are Men 16-35, who have grown up with advanced technology, are active web users with varied interests in media and entertainment, tech savvy, regularly using consoles, PCs and mobile phones for videogames, among other things. Even though demand from the audience is high, esports currently has very limited presence on TV locally.
“There is an unprecedented growing interest to esports in Russia right now, and esports fans choose to both participate in tournaments and watch championships, follow major international events on their devices. GINX Esports TV meticulously produces and selects content for every esports ‘tribe,’ while expertise and emotional engagement enable it to develop offerings for both fans of esports tournaments and new viewers, who have just discovered the world of esports. We are delighted to have this opportunity to draw in active young audiences and promote esports in Russia” says Grigory Lavrov, General Director Media Alliance.
“Esports audiences continue to grow exponentially. Russia has one of the most dedicated and passionate communities in the world. Any operator targeting youth audiences should be engaging with esports. GINX Esports TV is the world’s largest esports TV network, available in 50 million homes internationally. We’re confident that our partnership with Media Alliance will help us repeat our global success in Russia” said GINX TV’s Vice President of Affiliate Sales, Sam Butler.
About GINX Esports TV
GINX Esports TV is the world’s largest esports TV network and is available in over 40 countries in 50+ million homes internationally including: UK, France, Scandinavia, Middle East, South Africa, and Canada. The linear 24/7 channel aims to extend esports’ reach into television and to provide a more mainstream voice in the esports ecosystem. GINX Esports T
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