HyperX, the gaming division of Kingston Technology Company, Inc. and brand leader in gaming and esports, today announced that the HyperX Esports Truck – North America’s first mobile competitive gaming arena – will host four days of free football gaming competition at the Super Tailgate Party located just one block from Mercedes-Benz Stadium. The HyperX Esports Truck is owned and operated by Allied Esports, a global esports entertainment company. Proceeds from the sale of food and beverages will support the NFL Retired Players Association.
The Super Tailgate Party, which is free to enter and open to the public, will feature food trucks, appearances by former NFL greats, pep rallies with team fan clubs – and popular football game tournaments on the HyperX Esports Truck with prizes and giveaways for participants.
Bigger than four full-sized food trucks, the two-level HyperX Esports Truck will bring a unique esports experience to Atlanta. The state-of-the-art, 18-wheel, 35-ton semi-trailer unfolds with a push of a button revealing a self-contained mobile esports arena.
Fans are invited to join the free gaming experience to compete against other football fans and local gamers on HyperX’s pro gaming stage. Attendees will have the chance to test their gaming skills using the latest HyperX gaming gear as they battle fellow gamers for the chance to win HyperX award-winning gaming gear including gaming headsets, keyboards, mice, and mousepads. Raffles are planned during competition hours. All attendees are encouraged to share photos using #HyperXTailgate online for a chance to win HyperX gaming accessories and prizes.
On Sunday, the Big Game will be available for viewing on the HyperX Esports Truck’s 20-foot HDTV screen.
The HyperX Esports Truck at the Super Tailgate Party will be located on the west side of Mercedes-Benz Stadium in Dome Lot #2 (560 MLK Jr. St. Southwest, Atlanta, GA).
“The energy surrounding the big game is building. Fans from around the world are gathering to make everything about this year’s game the biggest and best ever,” said Daniel Kelley, HyperX’s director of corporate marketing. “Gaming at the HyperX Esports Truck will give football and esports fans a unique opportunity to game off-the-field on a pro-level stage during Big Game festivities.”
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