Today Ukie launched 30 Years of Play, a major campaign for 2019 marking the trade body’s 30th birthday year, making it the oldest games trade body in the world.

Ukie launches the 30 Years of Play campaign to celebrate the past, present and future of the UK interactive entertainment sector

Video Games

Today Ukie launched 30 Years of Play, a major campaign for 2019 marking the trade body’s 30th birthday year, making it the oldest games trade body in the world. The campaign celebrates the past, present and future of the UK’s games and interactive entertainment sector through a year long calendar of content, events and activities.
 
The campaign will tell the stories of the UK games industry,  from its early roots, through the 1980s when Ukie (then ELSPA) was created, to the present day.
 
It will reveal some hidden stories and create a home for previously unseen archival materials revealing the past few decades of the political environment for games, as well house key events celebrating the major achievements of the sector and the people who have made it.
 
The 30 Years of Play campaign will include:
 

  • A dedicated microsite – 30yearsofplay.uk – hosting content detailing the history and stories of our sector, as well as information about events and other campaign news.
  • A podcast series that explores the stories behind leading UK made video games – such as Rome: Total War, Football Manager, Monument Valley, Fable and more – and the wider critical or cultural impact they had.
  • Key events throughout the year, including an event to highlight best-selling games in the UK over the last three decades, a gala dinner to celebrate Ukie’s birthday and appoint a new generation of video game ambassadors at the Westminster games day.
  • Opportunities for industry partners to contribute content, events and activities through an official partnership scheme.
  • Creating a digital archive for important interactive entertainment documentation to help preserve the history of our genre.

 
The campaign launches officially on Monday 21th January and will run until the end of the year.
 
Dr Jo Twist OBE, CEO of Ukie, says:
 
“The 30 Years of Play campaign is an opportunity for the industry to come together and tell the stories of the positive impact people and games have had on our economy, on our culture, on lives, and on society.
 
As the oldest games trade body in the world, we also want to dig in our own archives – three decades of publications, government reports, correspondence – to see what has changed and how far we have come as a responsible, creative, innovative and self-regulating industry. We would like to have as much of the UK sector – companies and individuals – to join in and share their stories too.”
Noirin Carmody, COO Revolution Software and Chair of the Ukie Board of directors added:
 
“Although this campaign is timed to coincide with Ukie’s 30th birthday, its aim is to reflect how our thriving industry has succeeded because of decades of hard work from thousands of talented, passionate individuals. From the pioneers of the 1980s through to the current generation driving the sector forward today, we want to shine a spotlight on the bright and brilliant people who contributed, and continue to contribute, to the success of our sector.
 
And in doing so, we want to bring that creativity and passion to a new and diverse generation, driving our sector to ever greater economic and cultural heights.” 

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Ukie launches the 30 Years of Play campaign to celebrate the past, present and future of the UK interactive entertainment sector 5

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