In what would have been once been considered a shocking move, Samsung (OTC: SSNLF) struck a deal with Apple to include an iTunes movies/TV app and AirPlay 2 capabilities on 2019 smart TVs.
The company also added the app to 2018 smart TVs through a firmware update. Apple's (NASDAQ: AAPL) decision to free up the iTunes ecosystem is indicative of the growing importance of services revenue to the company and the huge investment out of Cupertino in TV content. It also led The Verge to ask the pressing question of why any Samsung smart TV owner would buy an Apple TV box now.
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