Formula 1 and Hutch team up for mobile games partnership
- The worldwide, multi-year, multi-game agreement will see Hutch
develop ‘mobile-first' games
- The partnership follows the success of the studio’s chart topping
Since its formation in 2011, Hutch has served an international player base of over 200 million gamers, delivering a chart-topping portfolio of mobile-first, car-focused games, including Top Drives, MMX Hill Dash 2, and Hot Wheels: Race Off.
The new agreement, which will commence in 2019, will see Hutch develop official FIA Formula 1 World Championship™ mobile games as the sport continues to expand its global audience, exploring new ways to engage fans through digital media initiatives.
Frank Arthofer, Director of Digital, Licensing and New Business, Formula 1 said:
“Since Liberty Media’s acquisition of Formula 1®, we have sought to establish partnerships that can enrich the experience of fans via innovative digital channels. We see Hutch as a leading mobile game development and publishing partner that can enable and reinforce that initiative, ensuring we engage our expanding, passionate worldwide community of fans.”
Shaun Rutland, CEO of Hutch said:
“As a studio of petrolheads, this partnership with Formula 1® is an exciting opportunity to take Hutch to the next level. Following a series of successful global brand partnerships, we see huge potential for mobile-first games, that will engage the Formula 1® community.”
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