Razer, the leading global lifestyle brand for gamers, and Williams Esports, part of the world-famous Williams Formula 1 team, today announced a new strategic partnership. The long-term partnership will see Team Razer and Williams Esports collaborate in multiple areas of racing esports.
This is the first collaboration from Team Razer with a professional Formula 1 esports team, marking a major validation of Williams Esports’ commitment to their drivers and of Razer’s vision and quality of products. Razer will be supplying the Williams Esports roster of drivers with the complete range of Razer pro-grade gaming peripherals, including Razer’s latest high-end Blade gaming laptops.
“Williams F1 has always been at the cutting edge of Formula 1 racing, just as Razer has always been the pioneer within esports,” says Min-Liang Tan, Razer co-founder and CEO. “This partnership brings the world’s best gaming gear to the world’s best esports drivers. Our gaming technology and Williams drivers’ talents will see the team in pole position for the foreseeable future.”
The partnership will see both Team Razer and Williams Esports working together on future initiatives and activities, including the development of innovative technology solutions such as Hypersense, to give drivers greater immersion and situational awareness both in training and competition. By working closely with Williams Esports, providing the team with the most innovative, cutting edge tools possible, Team Razer will become a key player within the global F1 esports community.
“Razer is a world-leading lifestyle brand in gaming, and a true pioneer in esports.” says Steven English, Williams Head of Creative Services. “With industry-leading products, a renowned brand and a thriving community of gamers, Razer is a natural partner for Williams as we build our name in the world of gaming and esports. Team Razer and Williams Esports are all about elite competition. Our team and players will benefit from using the top products on the market in pursuit of world championship victories, and we’ll work closely with Razer to produce incredible story-telling along the way.”
The Williams Esports programme has a roster of more than 25 of the world’s elite drivers, competing in 10 racing games across all three platforms, already reaching audiences in the millions and winning multiple titles across a wide spectrum of races and platforms.
By working with Team Razer, Williams Esports drivers will play an important role in the development and testing of new Razer products. With Williams’ rich history in motorsports and their drivers’ first-hand experience of what it takes to succeed at the highest levels, Williams Esports will provide valuable feedback to further perfect Razer’s portfolio of high-quality gaming peripherals.
As part of the sponsorship deal, Razer and Williams F1 Esports will run several joint social media campaigns to engage with fans of both companies, including giveaways and co-promotional and branding activities.
For more information about Team Razer, visit https://www2.razer.com/team.
For more information about Williams Esports, visit https://www.williamsf1.com/esports.
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