Roblox announced today a partnership with Warner Bros. Pictures to celebrate the upcoming holiday release of the action-adventure film, Aquaman, by launching an immersive experience on Roblox called Aquaman: Home is Calling. The film, from director James Wan, depicts the origin story of half-man, half-Atlantean Arthur Curry on a journey to discover his rightful place as hero and king. Aquaman is scheduled to debut in theaters worldwide on Friday, December 21st, 2018.
Aquaman: Home is Calling takes players on a quest throughout Atlantis to help Aquaman find the Lost Trident of Atlan and ultimately reclaim the throne from his half-brother, King Orm. If Aquaman fails, the surface world and kingdoms beneath the sea will descend into a global war.
“The Roblox platform lets players enjoy deeply immersive experiences with their friends,” said Craig Donato, Chief Business Officer at Roblox. “We’re excited to work with Warner Bros. Pictures again to spark the imagination of millions of players as they collaboratively explore this new underwater world on the Roblox platform ahead of the movie’s release this December."
“We are always looking for new and innovative ways to engage and delight moviegoers,” said Andrew Hotz, Executive Vice President of Worldwide Digital Marketing, Warner Bros. Pictures. “Following the success we had working with Roblox this year to immerse their users in the ‘80s nostalgia of the Oasis in Ready Player One and a mysterious and haunting 1920s Paris in Fantastic Beasts: The Crimes of Grindelwald, we couldn’t be more thrilled for audiences and Roblox players to experience the epic world of Atlantis in Aquaman.”
In Aquaman: Home is Calling, players take on the superpowers of Aquaman, including his strength, swimming ability, and control over sea life, to navigate progressively through and unlock three areas in the city, complete missions, and win new customizations for their Roblox avatar at each stage. In addition to individual missions, the combined effort of the Roblox community as a whole is required to unlock certain chambers, complete trials, and earn exclusive digital rewards, including the grand prize: a limited-edition Aquaman HERO Suit.
Aquaman: Home is Calling is live on the Roblox platform and is open to anyone who has a Roblox account. Specific details can be found atwww.roblox.com/aquaman.
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