Hyundai Accelerates Into Esports as Official Automotive Partner of the Red Bull Conquest Finals

Hyundai Accelerates Into Esports as Official Automotive Partner of the Red Bull Conquest Finals

ESports

Hyundai Accelerates Into Esports as Official Automotive Partner of the Red Bull Conquest Finals

America’s best fighting-game players descend upon the nation’s capital this weekend for the Red Bull Conquest finals, where regional fighting game champions in Street Fighter® V: Arcade Edition, TEKKEN 7, and Guilty Gear Xrd REV2 from 15 U.S. cities and online will slug it out to determine the best fighting game region in the nation.

Hyundai proudly joins the fray as the event’s official automotive partner, showcasing the exciting new 2019 Veloster N and delivering themed fan experiences for attendees throughout the weekend.

“We’ve all witnessed the remarkable growth and impact of esports, and the passion surrounding it is infectious. Partnering with Red Bull at this event is a perfect scenario for us,” said Dean Evans, CMO, Hyundai Motor America. “These top players and the fans who come to watch them are enthusiasts who take performing at a high level extremely seriously. At the same time, they understand that it’s all about the fun in the end. That’s why we’re excited to be involved and have Veloster N prominently featured this weekend. This car is completely aligned with that mindset: no-nonsense performance in pursuit of everyday fun.”

All Red Bull Conquest attendees will be greeted by the 2019 Hyundai Veloster N, which will be displayed throughout the weekend outside the entrance to Washington’s brand-new Entertainment and Sports Arena, the event’s host venue. Inside the main gaming arena, Hyundai and Red Bull are teaming up to provide a fun, unique photo-op where guests can act out their favorite characters from the Tekken & Street Fighter games, complete with props, in a 360-degree green-screen environment. Fans will be able to choose from six different fighting game backdrops and have the photos emailed to them for sharing on their social-media channels.

For more on Red Bull Conquest, a complete schedule of events, and to buy tickets, visit redbullconquest.com.

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