We Are Nations will represent the NA LCS in its merchandise interests through multiple sales and distribution verticals worldwide. Additionally, We Are Nations will serve as the league’s official apparel sponsor.
The 10-team league will have merchandise curated by We Are Nations for sale through offline and online outlets, including two arena activations a year.
“We are thrilled to be working with Riot Games, and all of the teams within the NA LCS, in order to create this groundbreaking partnership. It has been an amazing year for North American esports, and we are proud to stand beside the powerhouses of this industry,” said Patrick Mahoney, CEO of We Are Nations.
“We’re excited to work with We Are Nations to deliver a new line of official game-day jerseys to our fans,” said Chris “Chopper” Hopper, Head of Esports for North America at Riot Games. “NA LCS fans have been asking for more league and team apparel and We Are Nations is the perfect partner to help us deliver high-quality merchandise to them both online and in-person this upcoming season.”