PlayerUnknown’s Battlegrounds Mobile (PUBG MOBILE) banner that adorned the NASDAQ Market Site in New York City had onlookers going bananas with curiosity. Today,PUBG MOBILE officially revealed the reason why: An unprecedented partnership with notorious clothing and lifestyle brand A BATHING APE®(BAPE®).
With this partnership, PUBG MOBILE players will have the opportunity to obtain exclusive in-game BAPE®-branded clothing and accessories, including the iconic Shark Camo Zip-up Hoodie and a BAPE® frying pan. These new collaborative in-game items arrive in time for PUBG MOBILE’s version 0.8.5 content update.
“PUBG MOBILE’s partnership with BAPE® takes mobile gaming to the next level,” said Vincent Wang, general manager, PUBG MOBILEglobal publishing team. “Players can still rack up chicken dinners, but with BAPE® they can now look even more stylish and trendy while they do it.”
Now celebrating its 25th anniversary, BAPE® is known around the world as the gold standard for streetwear. BAPE®’s colorful designs and universally recognizable camouflage motifs have defined a generation of in-the-know consumers. With more than 20 million daily active users and countless opportunities for in-game customizationPUBG MOBILE fits BAPE® to a tee.
Be sure to stay tuned for even more BAPE® x PUBG MOBILE content in the future.