Esports News Show “Cheddar Sports,” a weekly program covering the latest and most significant news and events in esports. The new show goes live at https://www.twitch.tv/cheddar on Thursdays at
Esports News Show
“Esports is continuing to grow in popularity with a fanbase that thrives on both the real-time events and live commentary about the scene in general,” said Michael Aragon, SVP Content, Twitch. “Cheddar’s decision to go all in with a live talk show focused on esports, while dedicating a day-long livestream from TwitchCon 2018 where a number of competitions will be happening, shows they have their hands on the pulse of the Twitch community.”
Cheddar Sports on Twitch is a live interactive show shot from Cheddar’s studio on the floor of the New York Stock Exchange, Hollywood bureau, and on location around the world. The show will feature anchors from Cheddar and esports guests who will be touching upon the latest esports news and events, while interacting with the viewers in chat for a live shared experience.
“Twitch has been a fantastic partner for the last year, and we are deepening our collaboration by now focusing on Cheddar Sports and broadcasting live from TwitchCon 2018,” said Jon Steinberg, Founder and CEO of Cheddar. “With a loyal fanbase with a keen interest in esports, we’ve already seen that Cheddar Sports is wildly popular on Twitch. We’re going to do more so tune in to see the stars, competition highlights, and the latest on gear and technology.”
During a short period, the Cheddar Twitch channel has already racked up close to 3 million views.
TwitchCon 2018 is taking place October 26-28 at the San Jose McEnery Convention Center in San Jose, California and is an event that celebrates the entire Twitch community. Cheddar will be on location all day on October 27 putting a live spotlight on the wide array of attendees, such as creators, fans, esports competitors, and more.
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