CloudMoolah XMOO will be used to make payments for games and for game developers to receive publishing, marketing and localisation services at a discounted rate through the MOO Store – an app store currently being co-developed by Cloud Alliance and tech unicorn Unity Technologies.
MOO Store will be the exclusive Unity Distribution Platform partner for Southeast Asia, helping Unity game developers simplify their publication and monetisation processes. It will allow developers to access the fragmented Southeast Asia games market, in which developers typically need to undergo lengthy and cumbersome integration processes to publish their apps in various app stores. MOO Store will simplify the mobile app publishing process and offer value-added services for game developers, such as customised curation, content localisation and publishing.
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