- Gripping story of ‘gamer to McLaren simulator driver' captured in four part TV series
- Series offers a behind the scenes look at how McLaren launched a search for a new simulator driver from within the previously untapped world of Esports
TORONTO, Aug. 15, 2018 (GLOBE NEWSWIRE) -- Millennial Esports Corp. ("Millennial" or the "Company", TSX VENTURE: GAME, OTCQB:MLLLF) is pleased to announce that an innovative collaboration between ESPN and Millennial Esports will see Esports racing content featured on the leading sports channel supporting coverage during the second half of the Formula 1 season. World's Fastest Gamer powered by Millennial Esports will document how McLaren, a global luxury automotive, sports, and technology brand, found its 2018 simulator driver from tens of thousands of gamers across the globe.
Over four half-hour shows specifically produced for ESPN, viewers will be told the story of why Millennial Esports and McLaren reached into the rapidly growing world of Esports and Gaming to find the best racing talent on the planet. From thousands of gamers racing online, 12 were taken to McLaren's famous Formula 1 facility in the UK to compete head-to-head for a contract to become a McLaren simulator driver.
CMO of Millennial Esports and creator of World's Fastest Gamer, Darren Cox, has been involved in virtual racing for over a decade and sees the TV series as a breakthrough for Esports and racing "The World's Fastest Gamer story on ESPN will show that gaming provides us with a pool of talented drivers but its airing will also help to fire up the new fans of our sport. I hope that young American racing fans are inspired by seeing how accessible Esports makes racing and motivates them to get closer to our amazing sport in both the virtual and real worlds."
Millennial Esports President and CEO Steve Shoemaker sees this as just another step in the growth of the sport and commercial opportunities for Millennial and major brands. "That ESPN is dedicating significant airtime to World's Fastest Gamer shows the interest in the Esports space in racing, the quality of the content our team has produced and the big future for this type of platform. Millennial are already a long way into confirming our plans for WFG season 2, which will feature an even bigger prize and be more challenging for the World's Fastest Gamers!"
Ben Payne, Director of Esports at McLaren, agrees that virtual racing is the next break out genre in Esports. "We're pleased to have partnered with Millennial Esports on World's Fastest Gamer. Being the first Formula 1 team to venture into Esports has allowed us to lead the way in this rapidly growing market."
The first of several TV airings of World's Fastest Gamer starts with all four episodes shown back to back on ESPN2 and streaming on the ESPN App beginning at 7 a.m. ET between live Practice 3 and live Qualifying for the Belgium Grand Prix on Saturday, August 25. Each episode will also re-air a number of times throughout the remainder of 2018 and leading into the 2019 season.
About Millennial Esports Corp.
Millennial Esports Corp. (MEC) is a vertically integrated mobile gaming publisher leading a revolution to fuse Esports racing and professional motorsport through a global competition model. MEC is utilizing its gaming franchises and intellectual property (IP) to engage millions of new players. Combined with its virtual and live tournament platforms, gaming analytics capability, and motorsport IP - including World's Fastest Gamer - MEC is uniquely positioned to become the market leader in Esports Racing.
ESPN, Inc., is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of eight U.S. 24-hour television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes, Longhorn Network and the SEC Network; five with HD simulcast services - ESPN, ESPN2, ESPNU, ESPNEWS and ESPN Deportes). Other businesses include direct-to-consumer video service ESPN+, ESPN Audio (broadcast, satellite, digital, podcasts), an array of digital services (ESPN.com and many other sites, ESPN App, fantasy games and more), multi-screen ESPN3, ESPN International (26 networks, syndication, radio, digital), ESPN The Magazine, consumer products, ESPN Events and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.
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