Brand New 'Front + Center: ON Gaming' Episodes Provide Moviegoers a Fresh Lens on What's Current
Jessica Chobot Brings Moviegoers Inside SXSW, PAX East, The Electronic Entertainment Expo, & San Diego Comic-Con
NEW YORK, Aug. 13, 2018 /PRNewswire/
-- Screenvision Media, a national leader in cinema advertising,
announced new gaming episodes for their Front + Center preshow today,
produced by the company's in-house creative team, 40 Foot Solutions. In
the brand-new episodes Screenvision Media's gaming expert, Jessica Chobot, gives moviegoers a preview of some of the industry's latest innovations and technological advancements.
"We know that our moviegoing
audience has a huge affinity for gaming and we are pleased to bring them
front and center access to three of the most influential gaming events
around," said Matt Arden, SVP of Programming and Creative,
Screenvision Media. "Looking forward to the year ahead, we're excited to
continue to find new ways to incorporate gaming into our programming."
The 'Front + Center: ON Gaming'
episodes highlight key consumer products and a growing focus on gaming
as the category continues to develop at a rapid pace. According to MRI
data*, moviegoers are 81% more likely than the average U.S. adult to be
gaming influencers and 24% more likely to be a frequent gamer (playing
more than one time per week). In the episodes, Screenvision Media
features brands who are leading innovation in the industry. Showcased at
South by South West (SXSW), PAX East, The Electronic Entertainment Expo
(E3), and during the week of San Diego Comic-Con (SDCC) this year, the
episodes showcase Dell's position as an industry tastemaker, continuing
to push the limits on creativity and technology.
"It's great to have such
incredible programming such as 'Front + Center: ON Gaming' as it really
creates a compelling context for brands to shine within our preshow,"
said Christine Martino, EVP of National Ad Sales, Screenvision Media.
The 'Front + Center: ON Gaming' PAX East segment ran exclusively in Screenvision Media theatres from April 20 to May 10 2018, the E3 segment began its run in theatres on June 29 2018, and the SDCC segment will run in theatres from August 3 until August 23 2018.
* Source: 2017 Doublebase GFK MRI study, Base: A18+. Target: Moviegoers (attend 1+ a month).
Gaming Influencer is
defined as those with heavy social media and word-of-mouth influence on
gaming and frequently sought after to provide insight on video-game
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