“It’s a Crush” between happn and Gameloft Advertising Solutions!
The dating app has chosen the world leader in mobile gaming to market its ad space in France and around the world*
Dating and gaming apps both capture a very strong Millennial audience. By marketing happn's inventory, Gameloft Advertising Solutions will offer innovative activations for brands and will enhance its premium mobile inventory via a highly engaged audience in the rapidly expanding dating-services sector.
This partnership, with an international company like Gameloft Advertising Solutions, will allow happn to optimize advertising revenue with a global reach on par with its presence around the world, and allow all brands to finally have access to its audience and its qualitative inventory.
"happn has a presence in more than 50 major cities around the world. In order to be able to market our ad space, it's essential to have a local sales force—whether that be for direct sales, programmatic advertising, and/or putting together special operations or partnerships. Gameloft provides us that expertise and that local presence," noted Bertrand Humblot, Senior Vice President Advertising at happn.
"This partnership with happn allows us to reach Millennials, who are so sought-after by brands, in an even more targeted fashion by creating new touchpoints with them through their everyday mobile usage. This partnership also sends a clear signal about our ambition to go beyond gaming and into related sectors, such as lifestyle," added Alexandre Tan, Vice President Advertising & Brand Partnerships at Gameloft.
*Australia, Brazil, Canada, Denmark, Finland, France, Italy, Japan, Norway, Spain, Sweden, Turkey, the United-Kingdom and the USA.
About happn advertising:
Launched in 2014, happn is the first mobile dating app to use real-time geolocation to help you discover people you’ve crossed paths with in real life. Every time you cross paths with another happn user, his or her profile appears on your app. The app counts 50 million users today around the world and operates in 50 major cities spread across 40 countries.
happn advertising allows advertisers to target an urban, trendy, mobile-first and extremely engaged audience by providing unique approaches that bring brands to life through native integration within the app. A number of international brands, such as Coca-Cola®, Nescafé, Nike, Puig, BMW and L’Oréal, already count on happn advertising.
About Gameloft Advertising Solutions
With a monthly audience of more than 114 million unique players and an inventory of 2.4 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 3000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).
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