Twitter rolls out Ads Transparency Center
Following up on a move it announced last fall (and then delayed into this summer), Twitter is rolling out its Ads Transparency Center.
The company says you can search for a specific handle and see ad campaigns that have run within the last seven days from that handle. And for political advertisers, there's also billing information, ad spend, and impression targeting and demographic targeting data.
As it had promised, it's also putting a badge and disclaimer on promoted content from certified accounts.
No login or Twitter account is required to view the information; while it plans to include all advertisers on Twitter globally, "only US federal election campaigning ads that fall under our new policy will be shown at this stage."
Soon after Facebook reported that it was at last revealing its device for clients to see all the dynamic promotions being controlled by a solitary Page, Twitter declared today that it is discharging its hotly anticipated Ads Transparency Center.
Anybody — whether they are an enlisted Twitter client or not — will have the capacity to see the majority of the crusades that a sponsor includes keep running inside the previous 7 days via looking for that publicist's Twitter handle. A Twitter representative told VentureBeat in an email that "given this is our first cycle of this, you can envision we will investigate this and check whether we have to adjust [the length of time] later on."
U.S. political promotions, be that as it may, will be accessible for an inconclusive measure of time, and will incorporate more point by point data like statistic focusing on information and advertisement spend. In May, Twitter divulged another Political Ads Policy, which covers any advertisement that endeavors to impact the result of a race. In the U.S., the arrangement until further notice just applies to promoting identified with government decisions.
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