Apple expects to sell more LCD iPhones than OLED
Apple hopes to offer a greater amount of the current year's iPhones that have LCD screens than the OLED models, as indicated by WSJ sources.
The fall lineup is relied upon to incorporate two OLED models and one LCD display.
Inventory network sources say Apple intends to utilize LCD screens one year from now too because of the lower cost and clients shrugging off the superior cost of the iPhone X.
The OLED shows in iPhones cost about $100 while LCDs cost about $40, as indicated by IHS Markit information.
Samsung was the principle provider of the iPhone X's OLED screen, and its creation yield hasn't yet outperformed LCDs. LG Display is probably going to supply a portion of the up and coming OLED screens, however the organization has likewise had yield issues.
Apple AAPL, -0.96% expects LCD models to make up the majority of iPhone sales in its lineup to be released this fall, a greater proportion than analysts had anticipated, and plans to use the displays next year as well, said people involved in the Apple supply chain.
The production planning suggests the transition to a newer type of screen called organic light-emitting diode, or OLED, is likely to be slower than many in the industry believed a year ago, when the iPhone maker was preparing its first OLED smartphone. Analysts say demand was weaker than their initial forecasts for that phone, the iPhone X, due mainly to its price tag, which starts at $999.
Apple declined to comment. During a call with analysts last month, the company said the iPhone X was the best-selling of its eight smartphone models during the three months ended in March. But most iPhones it sells are still LCD models, analysts say. The top-of-the-line LCD models are the iPhone 8, starting at $699, and the iPhone 8 Plus, starting at $799.
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