Fitbit +4.4% on launch of wearable for kids
wearable for kids Fitbit announces the global availability of its Fitbit Ace wearable for kids ages 8 and up.
Fitbit shares are up 4.4% to $6.63.
wearable for kids
The basic-looking band is, essentially, a repurposed Fitbit Alta, a fitness tracker that's been on sale since 2016. The $100 tracker (roughly £80 or AU$130) can measure steps, estimated calories, sleep, and will be programmed for kid-oriented fitness targets: 60 active minutes a day, and nine to 12 hours of sleep.
The band doesn't measure heart rate, isn't waterproof, and lasts for about five days on a charge. It has pre-installed watch faces and can receive basic notifications on its screen for kids who have phones. It's aimed at children ages eight and up. Fitness trackers aimed at kids aren't new: Fitbit rival Garmin's been making them for years.