Columbia Sportswear activates Microsoft Cloud to strengthen consumer engagement
“At Columbia, we have a long history of leveraging innovative technologies to help connect active people with their passions,” said Michael Hirt, chief information officer at Columbia Sportswear. “This practice extends not just to our products, but across every aspect of our business. Through our collaboration with Microsoft, we’re implementing intelligent cloud technology to streamline our global operations and provide additional flexibility and convenience to our consumers.”
In addition, Columbia Sportswear will be able to manage merchandise globally and streamline operations with increased efficiency, providing the ability to garner valuable insights and improved business intelligence through customized reporting and analytics. Columbia Sportswear is implementing these innovations through Microsoft’s flexible, agile development platform, Visual Studio Team Services, and creating revolutionary data platforms at scale with Azure data services and integration platforms.
“Established in 1938, Columbia Sportswear is setting itself up to be an industry leader for another 80 years,” said Judson Althoff, executive vice president, Worldwide Commercial Business, Microsoft. “Columbia Sportswear will leverage Microsoft’s intelligent cloud to connect data, people and processes globally to deliver personalized shopping experiences for its customers.”
About Columbia Sportswear Company
Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active lifestyle apparel, footwear, accessories and equipment industry. Founded in 1938 in Portland, Oregon, the company’s brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands. To learn more, please visit the company’s websites at www.columbia.com, www.mountainhardwear.com, www.sorel.com and www.prana.com.
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.
Fandomfare Gaming Entertainment no.1 source in, Gaming news, Live Game Streaming , PC Gaming & related Events E3, Gamecon and more, eSports event news and releases gaming technologies.
Fandomfare Gaming Entertainment Video Games | Game Reviews | Game Streaming |Linux Distribution | more than 20-year online gaming and following the gaming industry\
- THQ Nordic and Digital Arrow are releasing the anticipated first-person underwater vehicle shooter Aquanox Deep Descent - September 24, 2020
- DEEP ROCK GALACTIC UPDATE 32 WILL LAUNCH ON OCTOBER 8TH - September 24, 2020
- RUNESCAPE AND OLD SCHOOL RUNESCAPE ARE HEADING TO STEAM - September 24, 2020