CARROT Launches Public Offering on NetcapitalJanuary 12, 2018
Royal Oak, Michigan – CARROT pass, LLC today announced a public stock offering through the Netcapital online crowdfunding platform. CARROT’s innovative health and wellness program, which features the “CARROT Wellness” mobile app, uses a gamified approach and instant gratification to deliver unrivaled engagement and results in motivating people to lead more active lives.
“There’s nothing like CARROT in the marketplace today. We’re a mobile gaming company, and we’ve used that experience and expertise to create a ‘gamified’ program that truly motivates even the most sedentary employee,” said CARROT founder and CEO Michael Antaran.
CARROT’s patent-pending, “set-it-and-forget-it” program uses personalized goals, generated daily by CARROT’s proprietary algorithm, and instant gratification to motivate employees on an individual basis. This – and its simple, low-cost pricing – makes CARROT an attractive corporate wellness program for companies of all sizes. CARROT leverages the viral advantages of mobile technology to quickly onboard small employers while offering an affordable, scalable solution for the world’s largest corporations.
Introduced in January 2016, CARROT is already generating revenue with more than 15 clients including Henry Ford Health System, Oakland University, the United Auto Workers International, Macomb County Government and Takeda Pharmaceuticals. Those customers currently offer the CARROT Wellness program to 60,000-plus paid participants in the United States, Canada, Norway, Sweden, Switzerland, Austria, Finland, the Netherlands, and several other countries.
“We’re viewed as disruptive in the industry,” Antaran said. “But when your wellness program allows you to earn gift cards instantly for meeting personalized goals, while at the same time compete in activity challenges and contests like fantasy football, I suppose ‘disruptive’ is an appropriate label – and it’s one we embrace.”
CARROT has raised money through traditional funding channels, but Antaran wanted to be sure that everyone had a chance to share in the success of the company. This desire led to the decision to offer stock on the Netcapital platform. Investors on Netcapital can purchase equity in CARROT Pass LLC for as little as $4.90 (USD). To learn more or invest in CARROT, visit Netcapital online.
CARROT was created by Marvel Apps LLC, an independent software development company based in Royal Oak, Michigan. CARROT is a mobile health and wellness program that motivates participants on an individual level. Its proprietary algorithm allows all staff members to compete equally for rewards, providing instant gratification for meeting personalized goals. Company founder Michael Antaran was selected by Goldman Sachs to participate in its 2014 10k Small Business Program, a program he successfully completed while developing CARROT. Marvel Apps was also one of just 16 U.S. companies invited to participate in a Small Business Coaching Session hosted by Goldman Sachs and Bloomberg LP in New York in 2015. In November 2016, CARROT took top honors as the most innovative solution to connect millennials with health care in Crain’s Detroit Business’ inaugural “[email protected]” competition. With the ability to accommodate multiple programming languages and adapt in a start-up environment, Marvel Apps has produced multiple Top 10 Apps in the Mac App Store. (C) Copyright 2018 Marvel Apps LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod, iPad and macOS are registered trademarks of Apple Inc. in the U.S. and/or other countries.