Sydney, Australia – eBay, Australia’s largest marketplace and iconic Australian retailer, Myer have joined forces to provide a glimpse into the future of shopping by developing and launching the world’s first Virtual Reality (VR) Department Store. The app has been developed by Australian brand activation agency Traffik.
Throughout the VR experience, Australian customers can browse more than 12,500 Myer products and they can be selected and added to cart using eBay Sight Search(TM). The Virtual Reality Department Store connects to the existing eBay API (Application Programming Interface) and allows Myer’s product range, pricing and stock information, to be updated in real time which is a first for virtual reality experiences globally.
From today, eBay and Myer are offering customers the opportunity to receive their own shopticals (specially designed virtual reality viewers) to start their VR shopping experience. 15,000 shopticals will be available free of charge.
Steve Brennen, CMO and Senior Director of Retail Innovation, said: “eBay has always been in the business of predicting the future of retail, and most importantly creating it. With the world’s first virtual reality department store, we have challenged ourselves to build an exciting and engaging experience that makes browsing and selecting products easier than ever before.”
Sydney residents and visitors will also be able to experience the VR Department Store by booking their place at a special exhibition at the Harbourside Room in Sydney on Thursday 19 May and Friday 20 May. Places can be secured via Eventbrite. Australians can simply download the eBay VR Department Store app on their smart phone, and insert their phone into the shopticals with the app open to start their virtual shopping experience.
“We’re making this technology accessible to all Australians with our giveaway of 15,000 shopticals. Their insights and feedback will be invaluable to us as we look to the future of VR and build out experiences that take retail to the next level,” Brennen added.
* iPhone, iPad and iPod touch
* Requires iOS 9.1 or later
* 170 MB
Pricing and Availability:
eBay VR Department Store 1.0.25 is Free and available through the Australian App Store in the Shopping category. There is also an Android version available on Google Play.
Traffik are Australia’s most creative brand activation agency. Traffik create consumer connections in the live and digital space using an integrated mix of experiential, shopper and field marketing disciplines. All Material and Software (C) Copyright 2016 Traffik Marketing PTY LTD. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.
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